it's ok to sell toy guns to kids BUT it's NOT ok to sell beer to adults? in all of the instances of drunken kids i have ever read about NOT ONE of them involved a BAD ELF. come on connecticut!nbc30.com
State Approves 'Bad Elf' Beer
POSTED: 2:22 pm EST November 8, 2005
HARTFORD, Conn. --
Connecticut residents will be able to toast to their health this holiday season with a bottle of Seriously Bad Elf. The state Department of Consumer Protection announced Tuesday it would approve the sale of Seriously Bad Elf ale in Connecticut despite earlier concerns that the beer's label might appeal to children.
The department determined that although state regulations bar alcohol advertising with images that might entice kids, including images associated with Santa Claus, the regulations do not apply to beer labels.
The state had notified Shelton Brothers, the beer's distributor in Belchertown, Mass., that it would reject the labels for Seriously Bad Elf and one for Warm Welcome ale based on the state regulation.
The label for Seriously Bad Elf shows a malevolent elf with a slingshot firing Christmas ornaments at Santa's sleigh as it flies overhead. Warm Welcome's label depicts Santa coming down a chimney into a lit fireplace.
On its Web site, Shelton Brothers took a whimsical view of its difficulty marketing the beer in Connecticut.
"In the case of state of Connecticut vs. Santa Claus, the defendant pleads bewildered. 'I never meant to hurt anybody,' an obviously shaken Claus told reporters after posting bail at a Hartford-area police station," the Web site says........................
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