is one of my favorite things in the world. it smells nice. it feels nice. it IS nice. you could tell he wasn't on the same path as everyone else if you read the labels. he was out there all right.
By Ann Hornaday Washington Post Staff Writer
Quick: What do the scholar Hillel, the philosopher Baruch de Spinoza and the Olympic swimmer Mark Spitz have in common, other than their Jewish roots? They're all quoted on the label of Dr. Bronner's peppermint-infused Castile soap, familiar to anyone who's frequented Whole Foods or their corner food co-op.
For years, the aromatic suds have been the all-purpose cleanser of choice for hippies, health enthusiasts and the practically minded (it can go from the shower to the sink to the laundry basin in a trice, with a stop to scrub the dog along the way). And its prolix label, crammed with such theological musings as "Absolute cleanliness is Godliness!" and "Listen Children Eternal Father Eternally One!," has come to resemble modern marketing by way of outsider art. But who is the Dr. Bronner of his self-proclaimed "magic" soap? This is the never-quite-resolved question that propels "Dr. Bronner's Magic Soapbox," Sara Lamm's absorbing portrait, not just of an alternately inspired and deranged eccentric, but of an American family. (The film will be shown tonight at the Washington Jewish Film Festival.) ......
For years, the aromatic suds have been the all-purpose cleanser of choice for hippies, health enthusiasts and the practically minded (it can go from the shower to the sink to the laundry basin in a trice, with a stop to scrub the dog along the way). And its prolix label, crammed with such theological musings as "Absolute cleanliness is Godliness!" and "Listen Children Eternal Father Eternally One!," has come to resemble modern marketing by way of outsider art. But who is the Dr. Bronner of his self-proclaimed "magic" soap? This is the never-quite-resolved question that propels "Dr. Bronner's Magic Soapbox," Sara Lamm's absorbing portrait, not just of an alternately inspired and deranged eccentric, but of an American family. (The film will be shown tonight at the Washington Jewish Film Festival.) ......
(note: the article was from YESTERDAY so if you are in dc, you've missed the film)
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3 comments:
That's what Sugar buys . . . so that's what I use.
- rick
and you don't like it? it's GREAT soap!
I like it well enough. I'm a simple man, though. I'm fine with using Ivory and I'll wash my hair with whatever I'm using for soap as well, too many "products" confuse me.
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