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Friday, August 31, 2007

you silly silly silly

gooses. BREASTESESESESEESSSESESEESES are for SELLING CARS AND BEER! they are NOT for whipping out to feed our children. shoot, i thought EVERYONE knew that
(i'm going to stop now because this could get VERY ugly. not unlike watching a woman breastfeed a child in public AS SOME PEOPLE THINK)
HHS Toned Down Breast-Feeding Ads
Formula Industry Urged Softer Campaign



By Marc Kaufman and Christopher Lee Washington Post Staff Writers
In an attempt to raise the nation's historically low rate of breast-feeding, federal health officials commissioned an attention-grabbing advertising campaign a few years ago to convince mothers that their babies faced real health risks if they did not breast-feed. It featured striking photos of insulin syringes and asthma inhalers topped with rubber nipples.
Plans to run these blunt ads infuriated the politically powerful infant formula industry, which hired a former chairman of the Republican National Committee and a former top regulatory official to lobby the Health and Human Services Department. Not long afterward, department political appointees toned down the campaign.

The ads ran instead with more friendly images of dandelions and cherry-topped ice cream scoops, to dramatize how breast-feeding could help avert respiratory problems and obesity. In a February 2004 letter, the lobbyists told then-HHS Secretary Tommy G. Thompson they were "grateful" for his staff's intervention to stop health officials from "scaring expectant mothers into breast-feeding," and asked for help in scaling back more of the ads.................

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