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Monday, June 22, 2009

i don't know if i've ever reviewed

anything here (as in a PRODUCT review). i may have, especially on my craft blog. i know i've written about movies or books. let me tell the ftc, (and it's painfully obvious) i have NEVER been compensated for a product whether i've written about it or not.

i'm honest to a fault. if i don't like something, you'll know about it. if i do like something you'll know about it as well. i won't lie

FTC to monitor blogs for 'false claims,' payola

Associated Press -- Savvy consumers often go online for independent consumer reviews of products and services, scouring through comments from everyday Joes and Janes to help them find a gem or shun a lemon.

What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all.

The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate them — for any false claims or failure to disclose conflicts of interest.

--Remainder of article continues below--

FTC plans to monitor blogs for claims, payments

Can you trust that online review? FTC prepares to crack down on bloggers compensated for posts

DEBORAH YAO
AP News..................

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