i'm honest to a fault. if i don't like something, you'll know about it. if i do like something you'll know about it as well. i won't lie
FTC to monitor blogs for 'false claims,' payola
Associated Press -- Savvy consumers often go online for independent consumer reviews of products and services, scouring through comments from everyday Joes and Janes to help them find a gem or shun a lemon.
What some fail to realize, though, is that such reviews can be tainted: Many bloggers have accepted perks such as free laptops, trips to Europe, $500 gift cards or even thousands of dollars for a 200-word post. Bloggers vary in how they disclose such freebies, if they do so at all.
The practice has grown to the degree that the Federal Trade Commission is paying attention. New guidelines, expected to be approved late this summer with possible modifications, would clarify that the agency can go after bloggers — as well as the companies that compensate them — for any false claims or failure to disclose conflicts of interest.
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FTC plans to monitor blogs for claims, payments
Can you trust that online review? FTC prepares to crack down on bloggers compensated for posts
DEBORAH YAO
AP News..................
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