and this is why i'm a bosox fan

you just KNEW this was going to come out. (back in the day, before coors was shipped east we heard plenty of stories about the company. what does 'silver bullet' really mean i wonder?

Southpaw by Dave Zirin
The Rockies Pitch Religion
[posted online on June 2, 2006]
In Colorado, there stands a holy shrine called Coors Field. On this site, named for the holiest of beers, a team plays that has been chosen by Jesus Christ himself to play .500 baseball in the National League West. And if you don't believe me, just ask the manager, the general manager and the team's owner.
In a remarkable article from Wednesday's USA Today, the Colorado Rockies went public with the news that the organization has been explicitly looking for players with "character." And according to the Tribe of Coors, "character" means accepting Jesus Christ as your personal lord and savior. "We're nervous, to be honest with you," Rockies general manager Dan O'Dowd said. "It's the first time we ever talked about these issues publicly. The last thing we want to do is offend anyone because of our beliefs." When people are nervous that they will offend you with their beliefs, it's usually because their beliefs are offensive.
As Rockies chairman and CEO Charlie Monfort said, "We had to go to hell and back to know where the Holy Grail is. We went through a tough time and took a lot of arrows."
Club president Keli McGregor chimed in, "Who knows where we go from here? The ability to handle success will be a big part of the story, too. [Note to McGregor: You're in fourth place.] There will be distractions. There will be things that can change people. But we truly do have something going on here. And [God's] using us in a powerful way."
Well, someone is using somebody, but it ain't God. San Francisco Giants first baseman-outfielder Mark Sweeney, who spent 2003 and 2004 with the Rockies, said, "You wonder if some people are going along with it just to keep their jobs. Look, I pray every day. I have faith. It's always been part of my life. But I don't want something forced on me. Do they really have to check to see whether I have a Playboy in my locker?"........