what a vile creature - what an idiotic concept

As part of the SEE Program, members have access to the Energy Hog Mascot.The Energy Hog is a public service advertising campaign geared toward 4th to8th graders. The campaign features a dastardly character, the Energy Hog andis designed to make children and their parents aware of energy-efficient behavior through a spokes-villain, the Energy Hog, an energy waster.

(more like a TIME waster to me)

US govt unveils Energy Hog to promote conservation
03 Oct 2005 20:13:29 GMT Source: Reuters (Recasts first sentence, adds Democrats' response paragraphs 11-13)
By Tom Doggett
WASHINGTON, Oct 3 (Reuters) - With U.S. heating bills expected to hit record highs this winter, the Bush administration on Monday launched a conservation campaign featuring a cartoon mascot "Energy Hog," which critics said does little to discourage energy use.
Americans face higher heating bills due in part to crippled oil refineries, natural gas processing plants and producing platforms from Hurricanes Rita and Katrina.
In the Midwest, the region most dependent on natural gas for heating, winter bills will jump by 71 percent from last year, according to the Energy Information Administration. Nationally, heating oil expenses will rise 34 percent and electricity bills 11 percent, the EIA recently forecast.
Energy Secretary Sam Bodman and the Alliance to Save Energy consumer group on Monday launched what was billed as a major campaign to encourage Americans to cut energy use this winter. It dusts off mostly old energy-conservation tips such as adding home insulation and turning down thermostats.
To help sell the plan, the White House created a cartoon mascot, the Energy Hog. The pig, who wears blue jeans and a leather biker jacket, will follow in the footsteps of Smokey Bear and McGruff the Crime Dog by appearing in ads.
Public service announcements sent to 4,500 radio stations say that consumers "have the power" to manage their energy bills and ease "the pinch of high energy prices."...........