yo yo yo search it!

Thursday, July 28, 2011

today's hero is

uk mp jo swinson!

note: i use lots of make up. especially eye make up. i don't do it to look YOUNGER or PERFECT. far from it. i do it to decorate my face. plain and simple. for true

Cosmetics adverts in UK stopped because of airbrushing

by Chris in Paris 

The airbrushing in advertising has become so ridiculous that pancake makeup looks natural compared to them. There's nothing wrong with seeing people age or seeing real people.False advertising is false advertising.
L'Oréal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo Swinson that the images were overly airbrushed.

Swinson, who has waged a long-running campaign against "overly perfected and unrealistic images" of women in adverts, lodged complaints with the Advertising Standards Authority about the magazine campaigns for L'Oréal-owned brands Lancôme and Maybelline. The ASA ruled that both ads breached the advertising standards code for exaggeration and being misleading and banned them from future publication.

No comments: