do they think a rose is NOT a rose

honeys a rose IS a rose BY ANY OTHER NAME

war is war. an unjust illegal and immoral war that kills our men and women and THEIR men and women and children for no reason other than to line the pockets of a few good ol' white boys is still an unjust illegal and immoral war. it's ruining our lives, it's ruining their lives. it's costing BILLIONS of dollars. the reprecussions will be going on for years and years and years

yet ............

The Pentagon Gets a Lesson From Madison AvenueU.S. Needs to Devise a Different 'Brand' to Win Over the Iraqi People, Study Advises

By Karen DeYoung Washington Post Staff Writer

In the advertising world, brand identity is everything. Volvo means safety. Colgate means clean. IPod means cool. But since the U.S. military invaded Iraq in 2003, its "show of force" brand has proved to have limited appeal to Iraqi consumers, according to a recent study commissioned by the U.S. military.The key to boosting the image and effectiveness of U.S. military operations around the world involves "shaping" both the product and the marketplace, and then establishing a brand identity that places what you are selling in a positive light, said clinical psychologist Todd C. Helmus, the author of "Enlisting Madison Avenue: The Marketing Approach to Earning Popular Support in Theaters of Operation." The 211-page study, for which the U.S. Joint Forces Command paid the Rand Corp. $400,000, was released this week...........