and if you believe that, i have a bridge to sell you
Italy snaps over gay poster excess
Barbara McMahon in RomeSunday September 18, 2005 The Observer
Half-naked models are commonplace on Italy's advertising hoardings but a kiss between two fully dressed men has caused a furore on the streets of its capital.
Photographer Oliviero Toscani has ignited a furious debate over homosexuality with his latest adverts featuring two men kissing and groping on a sofa. The billboards have triggered outrage at a time when the rights of homosexual couples are being hotly debated in Catholic Italy.
In one poster for the men's clothing line Ra-Re, one of the models is clutching another's crotch. Another shows the same model lying across the sofa and pulling his boyfriend on top of him for a kiss.
'These posters are vulgar and a bad example for our children,' said a spokesman for the parents association MOIGE, which wants the adverts banned. 'It's not a matter of sexual orientation. They would be crass even if they featured a man and a woman.' Complaints have flooded in to the offices of Rome city council and an organisation called The Citizens Defence Movement has joined the chorus of criticism. 'Obviously we respect homosexuality but it can be difficult to explain to young children,' a spokesman said.
Toscani, who was behind the controversial Benetton clothing company adverts and whose career has been built on shock tactics, was typically unrepentant. The 63-year-old photographer admitted he had taken advantage of the current debate in Italy about the legal and civil rights of gay couples..................
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